Following the advent of the online-party planning platform dubbed “The Bar Soiree” by the East Africa Breweries Limited (EABL), there has been a rise in the number of customers hosting parties.
A number of East Africa Breweries Limited customers have been hosting parties ever since the introduction of the Bar soiree. This had been witnessed during the previous holidays.
Consequently, the EABL established the podium in December 2022, to create an exquisite adventure for its customers.
On the other hand, the Head of Media Features at EABL Waithera Kabiru stated that the Bar Soiree is in line with EABL’s goal of impacting the community by developing an ecosystem where jobs are available, and consumers enjoy convenience.
“It is more than just a functional benefit: the Bar Soiree packages provide access to premium drinks, mixers, bar set up, mixologists, entertainers and more whilst also connecting consumers to vetted event planners to deliver the rest of the experience at the click of a button,” she said.
“Ever since Ke.thebar.com started a partnership with our distributors and retail customers in response to changing consumer behavior, we have noted that more consumers are hosting events, especially during the festive season requiring customized and personalized solutions. This new offering will take the hassle out of hosting.”
Nonetheless, the customers holding events can visit the website and make a choice from pre-set packages or contact the customer service team for individualized assistance.
“Under the initiative, consumers hosting events can go to the website where they will be able to select from pre-set packages or engage the customer care team to get tailored solutions. The package will include event planners, DJs, saxophonists and mixologists,” she said.
According to Capital news, the packages’ starting prices range between Ksh. 20,000 and Ksh. 500,000, depending on the value adds, which change based on how much money is spent and in addition to a variety of high-end drinks, there are value additions.
Where to access the Bar Soiree
Consumers and event planners can access The Bar Soiree offering on ke.thebar.com.
Ke.thebar.com is an E-commerce platform that connects with its consumers as they shop for their drink of choice in a convenient way and delivered it to their doorstep.