Kenya Breweries Limited (KBL) has reinforced the growth of its WhiteCap Trademark with the introduction of a sleek canned beer of 330ml format in the market.
In a colourful event held at Norfolk, the alcoholic beverages firm unveiled the can pack which aims to give consumers more value and convenience whilst also aligning with the brand’s eco-friendly credentials.
“Consumer demands and preferences have changed such that consumers are continually on the lookout for products that fit in with their lifestyle, have great taste, simplify their lives, catch their eye, and have a positive impact on the environment,” explains Ngugi Kerago Head of Emerging Channels.
More about crisp beer
The Crisp beer is meant for Lifestyle conscious consumers as it plays a lead role in the “Low and No-alcohol” category. It’s fused with fine Kenyan ingredients to make a clean, lighter taste, sugar-free, and quality crisp beer to appeal to those aspirational drinkers that want a modern but accessible beer with premium flavor, fit for all occasions.
“We aim to balance the premium nature of our beers with substantial value. The can is an ideal choice because it is lightweight, convenient, and chills quickly, and is easy to carry. Plus, from an environmental point of view, it is more eco- friendly.’ He added
Canned craft beer is seeing a booming growth and has become a popular choice across the world. Consumers love cans because they are lightweight, portable, and sustainable. The new 330ml sleek can will be available at a recommended retail price (RRP) of Ksh230 per can. KBL purpose to become an essential beer brand for the region and beyond and are optimistic that the innovation will be equally successful with its’ consumers.
“We are confident that the innovation will be equally successful with our consumers and will help grow the category. However, we want to become an essential beer brand for the region and beyond and be known for creating aspirational beers that are consistently delicious and offer convenience. We are also offering a solution to the moderators who are constantly looking for drinks that are of Low Alc, no adedd sugar and availed in a small format which appeals best to them” KBL’s Marketing Manager, Beer Category Catherine Ndungu said.
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Simple, sleek and a perfect-fit to your lifestyle: That’s a guarantee in the new WhiteCap Crisp canned beer
