Smirnoff Battle of the Beats Season 3

Kenya’s Ultimate DJ Competition
In the coming six months, Kenya is set to host an unparalleled event as Smirnoff Kenya proudly announces the return of Smirnoff Battle of the Beats Season 3. This electrifying DJ competition is a celebration of creativity, representation, and inclusivity in the DJing industry. Building upon the triumphs of its predecessors, Season 3 is gearing up to elevate the excitement to new heights. DJs hailing from all corners of Kenya, spanning from the enchanting Mountains to the vibrant Coast, will converge to vie for the prestigious title of Smirnoff Battle of the Beats Season 3 champion. This competition serves as a vibrant showcase of Kenya’s diverse and vibrant musical landscape.

Eminent Judges
The competition will feature some of Kenya’s most eminent DJs as official judges, including DJ Grauchi, DJ Malaika, and DJ Karowski. Their wealth of experience and expertise ensures that this competition remains the ultimate platform for showcasing the nation’s top DJs.
The Battle of the Beats seamlessly aligns with Smirnoff TM’s We Do We campaign, a global initiative dedicated to celebrating unity. This campaign encourages individuals to express their true selves, fostering a sense of belonging and togetherness. It represents a significant shift in the brand’s platform strategy, focusing on the power of unity.

Empowering the Youth

Anne Joy Michira, East Africa Breweries Marketing and Innovation Director, emphasized that SBOB empowers young talent to showcase their skills and earn recognition from industry leaders and music enthusiasts. This competition promises to open doors to exciting opportunities and is poised to nurture the DJs of tomorrow.


The competition journey includes auditions across various regions, the selection of the top 20 DJs, and an exhilarating face-off in Thika. Each region will produce its champion, and the five regional winners will compete in front of a live audience and esteemed judges to determine the Kenyan champion. Prizes include impressive DJ gear and the opportunity to DJ at future events.

How to Participate

Aspiring DJs seeking to showcase their skills to a national audience can participate by sharing their electrifying 2-3-minute performances on Instagram or Facebook. Be sure to tag @smirnoffke and use the hashtags #WeDoWe and #SBOB for your chance to shine.

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