Frozen processed food enjoys the benefit of being viewed as a less unhealthy option than other packaged food products such as canned/preserved food. Rising urbanization, a shift in consumer trends and more input by major CPG manufacturers has driven the growth of frozen food outlets as consumers continue to seek out more convenient and less-expensive meal options in Kenya.
Volume this year is levitating prosperously as more stores are rushing to increase freezer space. Most are attracted by the relatively high profit margins on frozen food. This has in turn made the frozen delicacies conveniently accessible to the growing consumers who keep seeking for easy meal solutions. As a result the ready to eat meals have seen a driving growth in size and shape, influencing the market with new product developments.
The increased consumer demand has seen the space rebounded as food manufacturers have innovated brands to include more attributes popular with consumers. Product coverage span from Frozen Bakery, Frozen Desserts, Frozen Meat Substitutes, Frozen Noodles, Frozen Pizza, Frozen Processed Fish/Seafood, Frozen Processed Potatoes, Frozen Processed Poultry, Frozen Processed Red Meat, Frozen Processed Vegetables, Frozen Ready Meals, Frozen Soup to other Frozen Processed Food.
Companies from giant food conglomerates to small, specialized health food makers are developing new frozen foods. We have picked the best 3 brands that offer very competitive pricing and have stood out with improvements in technology, ingredients and packaging that has raised the culinary status of frozen food.
The Leading three firms in Frozen foods in Kenya currently include
The Food Fairy
Frozen by Crystal
Frozen Isle
