The Kenya Tourism Board (KTB) wants tour operators to include tea tourism as part of their domestic and international visitor packages.
The “tea-tourism experience,” according to acting CEO John Chirchir, is a ready product that should be packaged and included in travel itineraries as part of a larger strategy to diversify Kenya’s tourism offerings. Chirchir told a Malaysian trade delegation during a visit to the Kipsigis Tea Highlands factory in Bomet that tour operators should capitalize on Kenya’s popularity as a tea exporting country to package and sell tea experiences tours.
“We are already on the global map as a tea destination and we have to leverage this opportunity by showing the visitors how we process our popular tea from the bush to the cup, “said Chirchir.
A Malaysian delegation is in Bomet County looking for investment opportunities in the trade and tourism sectors.
The combination of tea tourism and wildlife safari, according to Bomet governor Hillary Barchock, will improve visitor experiences in the South Rift region.