Kenya’s tea leaves manufacturer Kericho Gold, has received a Superbrands Seal by Superbrands East Africa for their exceptional quality variety of tea leaves.
The seal signifies a brand’s capability to excel in giving customers the right quality product. The seal is awarded by independent and voluntary panels know as ‘Brand council’ after thorough vetting. The panel is made up of experts from a range of backgrounds.
Kericho Gold Managing Director, Fahim Ahmed, recognized their consistency in offering quality products and their culture of ‘striving for success’ and that has made it possible for them to achieve such a milestone. Speaking during the awarding ceremony, Ahmed noted that hard work and uncompromising quality are among the factors to count on with their achievement.
“Outstanding brands distinguish themselves through collaborative enterprise, creative marketing and superior products. For Kericho Gold, it’s a joy to have our products differentiate us from another brand. Our many years of hard work, uncompromising quality on our products and the culture of “striving for success” has made it possible to achieve this great milestone,” said Ahmed.
To confirm his statements, one customer reviewed on Amazon, “Kericho Gold is one of the best teas available. It’s smooth and fairly strong with no grassy or bitter flavor. I’d say it’s better than any major British Brand (Tetley, PG Tips, etc.). I find the British teas to taste like grass clippings”.
“Receiving this honor today is a statement of trust and confidence in our range of tea products. As a company we will endeavor to ensure the same quality of tea leaves is maintained every time and our customers continue enjoying products that adhere to global set standards in quality taste and safety,” mentioned Ahmed.
Jawad Jaffer, Awarding the Superbrands Seal, Project Director and Associate Publisher at Superbrands East Africa, explains that the brands they recognize are the right brands and customers to should try them out.
“Our mandate as an independent arbiter is to encourage quality products for the market from manufacturers and service providers. Suppliers and customers are reassured that they are working and dealing with a great brand,” noted Mr. Jaffer at the ceremony.
“Research by Nielsen, Synovate, BDRC, TNS and other research companies have found that consumers are more than 70 per cent more likely to purchase products or services displaying the Superbrands Award Seal. This thus translates to more sales for products and services, an added advantage for companies,” he added.
Kericho Gold is now among over 20,000 established brands possessing the “Superbrands Status” on their adverts, packaging and content creation in more than 85 countries.
Founded in the year 1994 by Marcel Knobil, Superbrands is more of a publishing company than a surveys.