Good News As KBL Launches New Beer Targeting Youths

Soon, the Kenya Breweries Ltd (KBL) will be launching a new beer, targeting youthful drinkers.

The “fruit-influenced” light beer labeled Rockshore Tropical is packed in a long-neck bottle and is “targeted at the new generation of drinkers,” said KBL in a statement ahead of today’s launch.

However, this signifies growth of the flagship Tusker brand that includes Tusker Lager, Tusker Malt and Tusker Lite as the Nairobi Securities Exchange-listed firm bets on the new products to acquire new customers and lift sales in the coming years.

The sweet alcohol will be matching closely to soft drinks. The alcoholic drinks do not look, smell, or even taste like traditional alcoholic beverages like beer or cocktails made with hard liquors.

This came barely few years after introduction of rusher cider.
The EABL has been growing tremendously over the years targeting different consumers. Sikera was also introduced.

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“Sikera’s launch is the result of a recently-conducted consumer study on the trends driving the alcohol beverage market in our industry. These consumer insights then informed our innovation efforts extending our cider category, to provide a broader variety to our consumers,” said KBL Managing Director Mrs. Jane Karuku.

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