The PMVA awards was launched in an intriguing event. The ceremony was held at the Standard Group PLC, which was attended by some of this year’s partners among them East Africa Breweries Plc (EABL) through their Kenya Cane brand.

However, this was the 8th edition which introduced fresh categories giving it a wider national reach. However, the standard editor in chief thanked EABL for partnering with them in the awards and promised to support the entertainment industries.
“I want to thank our partners EABL for getting with us in this journey. Pulse Music Video Awards – The Greats – is part of our commitment to being the home of entertainment. We as a media house want to support a thriving ecosystem of artistes and entertainment, an industry that in our country has great potential on creatives,” said the Standard Group Editor-in-Chief Ochieng Rapuro.
On the other hand, Kennedy Mutula, the Marketing Manager – EABL, Branded Spirits said PMVA – The Greats – is an inclusive platform that brings together artistes across many genres from all over Kenya and pays homage to Kenyan music legends past and present.

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“Music has a far-reaching influence on world culture and development. It symbolizes diversity in our life, and nurtures a creative spirit as it spreads joy and appreciation. Similarly, Kenya Cane is known for its rich history of delivering quality drinks that celebrate every moment. It is a beverage proudly made in Kenya by Kenyans that has not only embedded itself in many significant memories but is also a marker of our experiences,” said Mutula.