The PMVA awards was launched in an intriguing event. The ceremony was held at the Standard Group PLC, which was attended by some of this year’s partners among them East Africa Breweries Plc (EABL) through their Kenya Cane brand. Following the just concluded Tusker Nexters, EABL is hopping into Kenya’s Biggest Entertainment Awards that’s set to take place in the coming month of December.

Anchored as the media house’s commitment to being the home of entertainment, Pulse Music Video Awards – The Greats aims to support a thriving ecosystem of artistes and entertainment, an industry that in our country has great potential on creatives. The 8th edition of the coveted Awards will see KLB’s Kenya Kane as the leading alcoholic partner even as it introduces fresh categories to give it a wider national reach. In the launch, the standard editor in chief, Ochieng Rapuro, thanked EABL for partnering with them and promised to support the entertainment industries.

Same sentiments were shared by The Marketing Manager – EABL, Branded Spirits, Kennedy Mutula, who reiterated that the coveted awards are an inclusive platform that brings together artistes across many genres from all over Kenya and pays homage to Kenyan music legends past and present.

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“Music has a far-reaching influence on world culture and development. It symbolizes diversity in our life, and nurtures a creative spirit as it spreads joy and appreciation. Similarly, Kenya Cane is known for its rich history of delivering quality drinks that celebrate every moment. It is a beverage proudly made in Kenya by Kenyans that has not only embedded itself in many significant memories but is also a marker of our experiences,” said Mutula.