Delamere, the leading brand in Fruit Yoghurt segment in Kenya since 1927 has launched a new flavour. Through their official Instagram page, the 94 year old firm made the announcement saying it is their latest addition to the gang. The new flavor dubbed Delamere Apricot Orange and Honey is an addition to it’s line of variants including Premium Vanilla, Pear, Caramel, Strawberry and Lemon Biscuit. 

Yoghurt consumption in Kenya has been greatly considered as a health option and an everyday snack for the office, a great post-workout snack and a yummy & healthy snack for kids in school but due to the common perception of its high cost, it is mostly popular in Kenya’s urban centers and very little is consumed in rural areas.

With the launch of the new product as part of the company’s strategy to double its sales and increase its current market share of over 67% in the fruit yoghurt segment, Kenyans can continue enjoying one of the country’s most beloved yoghurt brands without breaking their wallets.

According to a consumer on Facebook, she mentioned that she and her daughter have transitioned from strawberry flavored to the new flavor. Another user who goes by the name Kanyenyaini Kangema also quoted “I have dozens of this thing …empty cans .. My sons take each two daily…can I drop them for recycling”. The new product seems to be gaining an edge with it’s unique taste and it’s definitely a success for the firm.

The new product is available for consumption from the leading supermarkets, retailers and wholesalers countrywide.